Privacy Policy

Introduction

Welcome to Itemqavo.

At Itemqavo, we respect your privacy and recognize the importance of protecting your personal information.

This Privacy Policy explains how Itemqavo, operated by Liuyang Ruoqiu Electronic Trading Co., Ltd. , collects, uses, discloses, stores, and protects personal information when you visit our website, browse our lighting collections, place an order, contact customer support, or otherwise interact with our online services.

Our store specializes in Table Lamps, Floor Lamps, and Ceiling Lights, offering lighting products designed to complement different interior spaces and everyday household needs.

This Privacy Policy also explains your privacy rights, the choices available to you, and how to contact us regarding personal information.

Please read this policy carefully. Where applicable law requires consent for particular processing activities, we will request that consent separately.

1. Personal Information We Collect

Depending on how you interact with our website, we may collect different categories of personal information.

1.1 Information You Provide Directly

When you make a purchase, create an account, contact us, or use our services, we may collect:

  • Full name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Customer account information

  • Order details

  • Purchase history

  • Product preferences

  • Customer service communications

  • Return and refund requests

  • Product reviews and feedback

  • Other information you voluntarily provide

We use this information to provide our services and respond to your requests.

1.2 Order and Transaction Information

When you purchase products from Itemqavo, we may collect information relating to your transaction, including:

  • Products purchased

  • Quantity and product variations

  • Order number

  • Purchase date

  • Transaction amount

  • Payment status

  • Billing and delivery details

  • Shipping and tracking information

  • Returns and refunds

This information helps us process and fulfill orders, provide customer support, and maintain appropriate business records.

1.3 Payment Information

Payments made through our website may be processed by authorized third-party payment providers.

These providers may collect information necessary to process transactions, such as payment card details, billing information, and transaction identifiers.

Itemqavo does not ordinarily receive or store complete payment card numbers or card security codes when those details are processed directly by payment service providers.

We may receive limited transaction information, including payment status, transaction references, and partial payment details where provided by the payment processor.

Payment providers process information according to their own applicable privacy and security practices.

1.4 Information Collected Automatically

When you access or interact with our website, certain technical information may be collected automatically.

This may include:

  • IP address

  • Browser type

  • Browser version

  • Device type

  • Operating system

  • Device identifiers

  • Approximate geographic location

  • Website pages visited

  • Referral information

  • Product browsing activity

  • Shopping cart interactions

  • Checkout events

  • Purchase events

  • Date and time of website visits

  • Cookie identifiers

  • Website performance information

We may use this information to support website functionality, improve user experience, analyze website activity, maintain security, and evaluate marketing performance where permitted.

1.5 Information from Third Parties

We may receive personal information from authorized service providers or business partners, including:

  • Shopify and related e-commerce technology providers

  • Payment processors

  • Shipping and logistics companies

  • Customer support service providers

  • Analytics providers

  • Advertising and marketing partners

The information received depends on the services in use, the relevant integrations, and applicable legal requirements.

2. How We Use Personal Information

We may process personal information for the following purposes.

2.1 Order Processing and Fulfillment

We use customer information to:

  • Confirm orders

  • Process payments

  • Prepare products for shipment

  • Arrange delivery

  • Provide shipping notifications

  • Share tracking information

  • Manage cancellations

  • Process returns and refunds

2.2 Customer Service

We use personal information to respond to questions and concerns regarding:

  • Table Lamps

  • Floor Lamps

  • Ceiling Lights

  • Product dimensions and materials

  • Lighting and electrical specifications

  • Bulb compatibility

  • Assembly and installation information

  • Orders and payments

  • Shipping and delivery

  • Damaged or defective products

  • Returns and refunds

2.3 Website Operations and Improvements

We may use information to:

  • Maintain website functionality

  • Improve navigation

  • Understand customer preferences

  • Evaluate product page performance

  • Identify technical problems

  • Improve the online shopping experience

  • Develop or enhance website features

2.4 Marketing and Promotional Communications

Where permitted by law, we may send marketing communications concerning:

  • Lighting product collections

  • New arrivals

  • Promotional offers

  • Store updates

  • Related product announcements

Where consent is required, we will obtain it before sending marketing messages.

You may unsubscribe from promotional emails through the unsubscribe link included in those messages.

2.5 Advertising and Performance Measurement

Where applicable, we may process information to:

  • Measure advertising performance

  • Understand traffic sources

  • Analyze advertising interactions

  • Measure purchases associated with advertising campaigns

  • Improve marketing effectiveness

  • Support personalized advertising where legally permitted

Advertising-related processing may involve third-party service providers.

2.6 Fraud Prevention and Security

We may process information to:

  • Detect suspicious transactions

  • Prevent fraud

  • Identify unauthorized activity

  • Protect customer accounts

  • Maintain website security

  • Investigate potential misuse of our services

2.7 Legal and Regulatory Compliance

We may use or retain information as reasonably necessary to meet applicable:

  • Tax obligations

  • Accounting requirements

  • Consumer protection obligations

  • Legal reporting requirements

  • Lawful government requests

  • Dispute resolution requirements

3. Legal Bases for Processing Personal Information

Depending on your location and applicable privacy laws, we may rely on different legal bases for processing personal information.

Performance of a Contract

We may process information necessary to fulfill an order, arrange delivery, provide customer support, or manage an eligible return or refund.

Legal Obligations

We may process information when necessary to comply with applicable laws and regulatory requirements.

Legitimate Interests

Where legally permitted, we may process information for legitimate business purposes, such as maintaining website security, improving our services, preventing fraud, and responding to customer inquiries.

Consent

We may rely on your consent for certain activities, including marketing communications and non-essential analytics or advertising technologies where required.

Where processing relies on consent, you may withdraw your consent in accordance with applicable law.

Withdrawal does not affect the lawfulness of processing completed before withdrawal.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, scripts, and similar technologies.

These technologies may help us operate our online store, remember preferences, understand website usage, and measure advertising performance.

4.1 Essential Cookies

Essential cookies support functions necessary for the operation of our website.

These may include:

  • Shopping cart functionality

  • Checkout processes

  • Customer account authentication

  • Website security

  • Fraud prevention

  • Session management

Essential cookies may operate without consent where permitted by applicable law.

4.2 Functional and Preference Cookies

These cookies may help remember customer settings, such as language preferences and other available website choices.

4.3 Analytics Cookies

Analytics technologies may collect information about:

  • Website visits

  • Pages viewed

  • Product interactions

  • Shopping behavior

  • Navigation patterns

  • Website performance

This information may help us understand and improve our website.

Where required by law, analytics cookies will be activated only after appropriate consent.

4.4 Advertising Cookies

Advertising technologies may be used to:

  • Measure advertising effectiveness

  • Understand advertisement interactions

  • Evaluate conversion activity

  • Support relevant advertising

  • Improve marketing campaigns

Where required by applicable law, these technologies will be subject to appropriate consent or opt-out choices.

5. Cookie Consent and Your Choices

We recognize that visitors may wish to control the use of non-essential tracking technologies.

Where required by applicable law, Itemqavo will provide appropriate cookie consent or privacy preference controls.

Available choices may include:

  • Accept: Allow selected non-essential cookies and tracking technologies.

  • Reject: Decline non-essential cookies and tracking technologies.

  • Manage Preferences: Choose which optional cookie categories may be used.

Withdrawing Consent

Where processing is based on consent, you may withdraw that consent through the available privacy controls or by contacting us.

Withdrawal of consent will be respected in accordance with applicable law.

Browser Controls

Most browsers allow users to block, delete, or manage cookies through browser settings.

Please note that disabling essential cookies may affect shopping cart, account, or checkout functionality.

Browser settings may not control all tracking technologies.

Consent Records

Where appropriate, we may maintain limited records of cookie preferences or consent decisions to support compliance with applicable privacy requirements.

6. Shopify and E-Commerce Technology

Our website may use Shopify and related e-commerce services to support online store operations.

Depending on the services enabled, Shopify may process information necessary for:

  • Website hosting

  • Product browsing

  • Shopping carts

  • Checkout

  • Customer accounts

  • Order management

  • Transaction processing

  • Store operations

  • Security and fraud prevention

Shopify may process personal information according to its applicable privacy documentation and contractual arrangements.

For more information about Shopify's privacy practices, please visit:

https://www.shopify.com/legal/privacy

7. Third-Party Service Providers

We may share personal information with authorized third parties when reasonably necessary for business operations.

7.1 Payment Providers

Payment processors may receive information necessary to authorize payments, complete transactions, prevent fraud, and process refunds.

7.2 Shipping and Logistics Providers

To fulfill orders, we may share delivery-related information such as:

  • Recipient name

  • Delivery address

  • Contact information

  • Package details

  • Shipping instructions

7.3 Customer Support Providers

We may use third-party services to manage customer inquiries and provide assistance.

7.4 Analytics Providers

Where enabled, analytics providers may process website interaction information to help us understand website performance and customer activity.

7.5 Advertising Partners

Where advertising integrations are enabled, authorized advertising partners may process certain information to measure advertising effectiveness and provide related services.

7.6 Professional and Legal Service Providers

We may disclose information to professional advisers or other authorized service providers when reasonably necessary for legal, accounting, security, or compliance purposes.

We aim to limit disclosures to information reasonably necessary for the relevant purpose.

8. Advertising, Tracking, and AppLovin

Itemqavo may use third-party advertising platforms to promote our Table Lamps, Floor Lamps, and Ceiling Lights collections.

Where implemented, these services may include advertising technology provided by AppLovin Corporation ("AppLovin").

8.1 Advertising Information

Depending on the advertising technology actually integrated into our website, information processed may include:

  • IP addresses

  • Device and browser information

  • Online identifiers

  • Cookie identifiers

  • Advertising identifiers

  • Approximate geographic location

  • Page visits

  • Product views

  • Shopping cart interactions

  • Checkout events

  • Purchase events

  • Transaction values

  • Advertising interactions

  • Campaign attribution data

8.2 Advertising Purposes

Advertising providers may use relevant information for purposes such as:

  • Advertising delivery

  • Campaign measurement

  • Conversion attribution

  • Advertising optimization

  • Fraud detection

  • Performance reporting

  • Personalized advertising where permitted

8.3 Consent and Advertising Choices

Where applicable law requires prior consent, non-essential advertising technologies will be subject to that consent.

Visitors may have rights to reject advertising cookies, withdraw consent, or opt out of certain targeted advertising activities.

Available rights and choices depend on the visitor's location and applicable law.

8.4 AppLovin Privacy Information

If AppLovin advertising services are used, AppLovin may process information according to its applicable privacy policy.

For more information, please visit:

https://legal.applovin.com/privacy/

This section describes potential processing where the relevant advertising services are actually implemented. It does not mean that every listed advertising tool or tracking activity is necessarily active on the Itemqavo website.

9. Sale, Sharing, and Targeted Advertising

Itemqavo does not ordinarily sell customer information in exchange for monetary payment as part of its standard retail operations.

However, under certain privacy laws, disclosure of online identifiers or website activity information to advertising providers may qualify as a "sale," "sharing," or targeted advertising, even without monetary compensation.

Where applicable, we will provide legally required notices and methods to exercise relevant privacy choices.

Depending on your location, you may have the right to opt out of certain advertising-related disclosures.

You may contact [email protected] regarding applicable privacy requests.

10. Data Security

We take reasonable technical, organizational, and administrative measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Depending on the services and systems used, these measures may include:

  • Encrypted website connections

  • Access restrictions

  • Account security controls

  • Secure transaction processing

  • Monitoring for suspicious activity

  • Authorized service provider arrangements

  • Appropriate internal information handling practices

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

We cannot guarantee absolute security of personal information.

If you believe your personal information or account has been compromised, please contact us promptly.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by applicable law.

Retention considerations may include:

  • Order processing and fulfillment

  • Customer support

  • Returns and refunds

  • Accounting and tax obligations

  • Fraud prevention

  • Dispute resolution

  • Legal compliance

  • Website security

  • Consent management

  • Permitted marketing activities

When information is no longer reasonably necessary, we will take appropriate steps to delete or anonymize it, subject to applicable legal and operational requirements.

Third-party service providers may maintain separate retention practices.

12. International Data Transfers

Itemqavo may work with technology providers, shipping companies, payment processors, and other authorized service providers located in different countries or regions.

As a result, personal information may be transferred to, stored in, or processed outside your country of residence.

Such processing may involve:

  • Shopify and related technology providers

  • Payment processors

  • International shipping partners

  • Customer support providers

  • Analytics services

  • Advertising platforms

Where applicable privacy laws require safeguards for international transfers, we will take appropriate measures to support compliance.

These measures may include contractual arrangements or other legally recognized transfer mechanisms.

13. Your Privacy Rights

Depending on your location and applicable privacy legislation, you may have certain rights regarding your personal information.

Right to Access

You may request access to eligible personal information we maintain about you.

Right to Correction

You may request correction of inaccurate or incomplete personal information.

Right to Deletion

You may request deletion of eligible personal information, subject to legal exceptions.

Right to Restrict Processing

You may request that certain processing activities be restricted where applicable.

Right to Data Portability

You may request a copy of certain personal information in a portable format where legally available.

Right to Object

You may object to certain processing activities, including direct marketing, where applicable.

Right to Withdraw Consent

You may withdraw consent for activities that rely on consent.

Right to Opt Out of Targeted Advertising

You may have the right to opt out of qualifying advertising-related processing or disclosures.

Right to Non-Discrimination

Where applicable law provides this protection, you will not receive unlawful discriminatory treatment for exercising your privacy rights.

Right to Appeal or Complain

You may have the right to appeal certain privacy request decisions or submit a complaint to an appropriate data protection authority.

Exercising Your Rights

To submit a request, please contact:

[email protected]

Please describe your request and provide sufficient information to help us identify the relevant records.

We may request reasonable identity verification before fulfilling certain requests.

We will respond within timeframes required by applicable law.

14. Marketing Communications

Where permitted by law, Itemqavo may send promotional communications about:

  • Table Lamps

  • Floor Lamps

  • Ceiling Lights

  • New product arrivals

  • Promotional campaigns

  • Special offers

  • Store announcements

Where required, we will obtain consent before sending promotional messages.

You may unsubscribe from marketing emails using the unsubscribe link included in those communications.

You may also request assistance by emailing:

[email protected]

Unsubscribing from promotional communications does not prevent us from sending necessary transactional messages, including order confirmations, shipping updates, or customer support responses.

Marketing email preferences and advertising cookie choices may be managed separately.

15. Children's Privacy

Our website is intended for a general shopping audience and is not specifically directed toward children.

We do not knowingly collect personal information from children in violation of applicable privacy laws.

If we discover that personal information has been collected from a child without legally required authorization, we will take appropriate action.

Parents or guardians with concerns may contact:

[email protected]

16. Third-Party Websites and External Links

Our website may contain links to external websites and third-party services.

These may include payment providers, shipping carriers, technology providers, or other online services.

Third parties may have their own privacy policies, terms, and data handling practices.

We encourage visitors to review the relevant privacy notices before interacting with third-party websites.

Itemqavo is not responsible for independent third-party practices outside our control, except where applicable law provides otherwise.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

  • Store operations

  • Website functionality

  • Personal information processing

  • Service provider arrangements

  • Advertising or analytics technologies

  • Applicable laws and regulations

When changes are made, we will update the "Last Updated" date at the beginning of this policy.

Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage visitors to review this Privacy Policy periodically.

18. Contact Information

If you have questions about this Privacy Policy, the collection or use of personal information, advertising activities, cookie preferences, or your privacy rights, please contact us.

Brand Name: Itemqavo

Company Name: Liuyang Ruoqiu Electronic Trading Co., Ltd.

Business Address: No. 68, Shaojia Group, Taiping Village, Gaoping Town, Liuyang City, Changsha, Hunan Province, China

Customer Service Email: [email protected]

Chat: Mon–Sun: 8:00 AM–4:00 PM (PT)

For privacy-related inquiries, we recommend contacting us by email so we can review and respond to your request appropriately.

We will make reasonable efforts to address privacy inquiries and valid requests in accordance with applicable law.

Thank you for trusting Itemqavo. We value your privacy and appreciate the opportunity to provide lighting products and services for your home.